{"id":3408,"date":"2015-11-02T18:06:56","date_gmt":"2015-11-02T17:06:56","guid":{"rendered":"https:\/\/brandipruebas.com\/?p=3408"},"modified":"2026-04-27T01:02:39","modified_gmt":"2026-04-26T23:02:39","slug":"kiwoko-impulsa-la-consolidacion-del-sector-de-mascotas-en-espana","status":"publish","type":"post","link":"https:\/\/brandipruebas.com\/en\/kiwoko-impulsa-la-consolidacion-del-sector-de-mascotas-en-espana\/","title":{"rendered":"Kiwoko drives the consolidation of the pet sector in Spain"},"content":{"rendered":"
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<\/p>\n<\/blockquote>\n\n\n\n

Kiwoko, the largest Spanish pet store chain with nearly 60 establishments, has just acquired its main rival, M\u00edster Guau (17 stores), which will give a major boost to its business in a highly fragmented sector that generates around \u20ac2 billion between food and accessories.<\/p>\n\n\n\n

Kiwoko, which expects to close the financial year ending in March with sales of \u201c\u20ac45 million\u201d, 55% more, will add another \u201c\u20ac10 million\u201d in revenue with the acquisition of M\u00edster Guau, \u201ca company that was facing financial difficulties\u201d, as explained by Kiwoko\u2019s co-founder and CFO, Javier Osa, in an interview with Expansi\u00f3n. Following the acquisition, the new group \u201cwill have just over 3% market share in the pet business, with more than 600 employees\u201d, and will strengthen its position in Catalonia, where M\u00edster Guau has most of its stores.<\/p>\n\n\n\n

Osa, who founded Kiwoko<\/a> in 2017 together with two other entrepreneurs and current company executives (Emilio Goyanes and \u00c1lvaro Guti\u00e9rrez), states that, due to the high fragmentation of the sector, the company \u201chas significant room for further growth, which will be achieved mainly organically and through company-owned stores\u201d, as it rules out franchising. Osa states that Kiwoko\u2019s revenue \u201chas grown by more than 50% over the last three years\u201d and expects to maintain this pace for at least another two years.<\/p>\n\n\n\n

The group, which expects to exceed 100 stores in less than two years, also has \u201c36 veterinary clinics, which currently account for 10% of revenue and represent a segment with growth opportunities.\u201d<\/p>\n\n\n\n

There are 4,000 specialised pet stores in Spain<\/h2>\n\n\n\n

The executive explains that there are \u201caround 4,000 specialised pet stores in Spain after approximately 800 closed during the crisis, although revenues have remained stable.\u201d Supermarkets and large retail chains are also present in the business.<\/p>\n\n\n\n

In the face of competition, Kiwoko\u2019s head of expansion aims to enhance the potential of the brand and its stores, which range between 600 and 1,200 square metres, so that customers clearly associate them with animal care. \u201cWe want to be the Decathlon or the MediaMarkt of pets,\u201d he states. Osa explains that the crisis has provided them with good real estate opportunities to acquire and open new stores, most of which are located in retail parks. The executive does not rule out international expansion, although he adds that \u201cthe priority is the Spanish market.\u201d<\/p>\n\n\n\n

The private equity firm Corpfin Capital<\/a> controls 70% of Kiwoko\u2019s capital, with the remainder held by the founders and the firm PCP.<\/p>\n\n\n\n

Want to know more?<\/h3>\n\n\n\n

Corpfin Capital y Kiwoko<\/a> \u2013 Europapress.es<\/p>\n\n\n\n\n View article\n<\/a>","protected":false},"excerpt":{"rendered":"

The leading pet store chain acquires its main rival and reaches sales of \u20ac55 million<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3408","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"acf":[],"yoast_head":"\nKiwoko impulsa la consolidaci\u00f3n del sector de mascotas en Espa\u00f1a - Brandi - Pruebas<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kiwoko impulsa la consolidaci\u00f3n del sector de mascotas en Espa\u00f1a - Brandi - Pruebas\" \/>\n<meta property=\"og:description\" content=\"La cadena l\u00edder en tiendas de animales adquiere su principal rival y suma unas ventas de 55 millones\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandipruebas.com\/en\/kiwoko-impulsa-la-consolidacion-del-sector-de-mascotas-en-espana\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandi - 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