{"id":3337,"date":"2019-07-18T14:40:19","date_gmt":"2019-07-18T12:40:19","guid":{"rendered":"https:\/\/brandipruebas.com\/?p=3337"},"modified":"2026-04-27T00:40:41","modified_gmt":"2026-04-26T22:40:41","slug":"grupo-marjal-lanza-la-marca-alannia-orientada-al-segmento-de-camping-resorts","status":"publish","type":"post","link":"https:\/\/brandipruebas.com\/en\/grupo-marjal-lanza-la-marca-alannia-orientada-al-segmento-de-camping-resorts\/","title":{"rendered":"Grupo Marjal launches the \u2018Alannia\u2019 brand, targeting the camping-resort segment"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.alimarket.es\/hoteles\/noticia\/301531\/grupo-marjal-lanza-la-marca--alannia---orientada-al-segmento-de-camping-resorts\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"266\" src=\"https:\/\/brandipruebas.com\/wp-content\/uploads\/2026\/04\/187644_high_original-300x266-1.jpg\" alt=\"\" class=\"wp-image-3314\" style=\"width:800px;height:auto\" srcset=\"https:\/\/brandipruebas.com\/wp-content\/uploads\/2026\/04\/187644_high_original-300x266-1.jpg 300w, https:\/\/brandipruebas.com\/wp-content\/uploads\/2026\/04\/187644_high_original-300x266-1-14x12.jpg 14w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Grupo Marjal, a company specialised in the holiday camping-resort segment and headquartered in Guardamar del Segura, has launched a new brand with the aim of \u201cbecoming the leading chain focused on this segment in the Mediterranean.\u201d Alannia is the name chosen by its partners to identify the new complexes joining the group\u2014\u201ca distinctive brand intended to evoke a holiday model and lifestyle, much like prestigious international hotel chains have done,\u201d the group explains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The new Alannia brand debuts with the Tarragona-based campsite \u2018Els Prats Village\u2019 (Ctra. N-340, Km 1137, Playa Miami), acquired by the partners in 2018 and \u201cranked among the best in Europe in Spain by the German automobile association ADAC, which represents 19 million members.\u201d In March 2018, Marjal reached an agreement with private equity firm Corpfin Capital to sell 50% of its tourism division in order to finance the growth of its business model along the Mediterranean coast. The transaction followed a buy-and-build strategy, whereby Corpfin entered the shareholder structure and injected capital to enable Marjal to pursue new acquisitions. A few months later, this partnership resulted in the acquisition of the aforementioned Tarragona campsite, the first of several planned transactions. \u201cThe aim of the brand is to continue expanding by adding establishments that meet the chain\u2019s standards and wish to join a long-term project,\u201d the group adds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAlannia is the brand we have created for our holiday resort chain. Our goal is to export 20 years of know-how to new complexes through our standards. This standardisation will be implemented across all our properties, and we will drive a unified brand strategy to become the leading camping-resort chain in the Mediterranean,\u201d explains Fernando Garijo, CEO of the holiday division at Grupo Marjal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The tourist complex offers entertainment services, dining facilities, indoor and outdoor sports amenities, wellness and spa services, as well as water park features within the accommodation areas. The new \u2018Alannia El Prats\u2019 is located close to natural environments and is operated \u201cunder management criteria that are highly respectful of environmental sustainability and natural resource management.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In total, Grupo Marjal currently offers more than 2,000 accommodation units across its range of bungalows and pitches. Its establishments target customers \u201cseeking contact with nature and the tranquillity of a campsite, combined with the services and amenities of a top-quality hotel.\u201d Since 1997, the group has operated the \u2018Marjal Guardamar\u2019 campsite. In 2011, it expanded its offering with \u2018Marjal Costa Blanca\u2019, located in Crevillente. In 2018, the company added the aforementioned \u2018Els Prats Village\u2019 to its portfolio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Want to know more?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.alimarket.es\/hoteles\/noticia\/301531\/grupo-marjal-lanza-la-marca--alannia---orientada-al-segmento-de-camping-resorts\" rel=\"noreferrer noopener\" target=\"_blank\">Grupo Marjal y Corpfin Capital lanzan la marca \u2018Alannia\u2019<\/a>&nbsp;\u2013 Alimarket.es<\/p>\n\n\n\n<a class=\"corpfin-post-pdf-button\" href=\"https:\/\/brandipruebas.com\/wp-content\/uploads\/2026\/04\/2019-07-18-Alimarket-Grupo-Marjal-lanza-la-marca-\u2018Alannia.pdf\" target=\"_blank\" rel=\"noopener\">\n  View article\n<\/a>","protected":false},"excerpt":{"rendered":"<p>Grupo Marjal, especializado en el segmento de campings-resorts en el segmento vacacional y con sede en Guardamar del Segura (Alicante), ha impulsado una nueva marca con la que quiere \u201cconvertirse en la primera cadena orientada a este segmento del Mediterr\u00e1neo\u201d. Alannia es la denominaci\u00f3n elegida por los socios para identificar a los nuevos complejos que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupo Marjal lanza la marca \u2018Alannia\u2019, orientada al segmento de camping-resorts - Brandi - Pruebas<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupo Marjal lanza la marca \u2018Alannia\u2019, orientada al segmento de camping-resorts - Brandi - Pruebas\" \/>\n<meta property=\"og:description\" content=\"Grupo Marjal, especializado en el segmento de campings-resorts en el segmento vacacional y con sede en Guardamar del Segura (Alicante), ha impulsado una nueva marca con la que quiere \u201cconvertirse en la primera cadena orientada a este segmento del Mediterr\u00e1neo\u201d. 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